South Africa's performance community has been waiting for this. Naddict, the NAD+ supplement brand built around one of the most studied molecules in longevity and performance science, has officially launched here, exclusively through RPM Performance.
This isn't a generic supplement dropping on a pharmacy shelf. It's a deliberate entry into the South African market, backed by a name you already know.
Why South Africa, Why Now
NAD+ isn't a trend. It's a molecule your body already produces and already relies on, every single day. It powers your mitochondria, supports DNA repair, regulates your circadian rhythm, and drives the energy systems that determine how you perform, recover, and think.
The problem is that NAD+ levels decline with age. By your thirties, you're already working with less than you had at twenty. By the time you hit your forties, the drop is significant enough to affect everything from your energy baseline to your recovery speed to the quality of your sleep.
South Africans who train seriously, work demanding schedules, and care about performing at a high level long-term have needed access to this. Naddict is that access.
The Product: NAD+ SmartStrip+
Naddict's flagship product isn't a pill, a powder, or an IV drip. It's an oral strip.
SmartStrip+ uses S.M.A.R.T technology, which stands for Strip for Micronutrient Advanced Release Technology. NAD+ is delivered through the buccal membrane inside your mouth, bypassing the digestive system entirely. The result is absorption up to four times faster than capsules, with a higher rate of bioavailability.
What that looks like in practice: you place a strip on the roof of your mouth, let it dissolve over a few minutes, and get on with your day. No prep. No water. No timing your meals around a supplement schedule.
The strips are vegan, sweetened with stevia, carry a zero glycaemic index, and come in a 30-strip pack, one month of daily support in a format that goes anywhere you do.
The benefits you're supporting:
- Energy — NAD+ fuels ATP production at the cellular level, giving your mitochondria what they need to actually perform
- Mental clarity — sharper cognition without stimulants or the crashes that come with them
- Recovery — faster cellular repair after training, stress, or disrupted sleep
- Sleep quality — NAD+ plays a role in regulating circadian rhythms, which means better sleep, not just more of it
Launched Through Ashley Laatz and RPM Performance
Naddict didn't land in South Africa through a distributor or a mass retail deal. It launched through Ashley Laatz, Men's Health South Africa cover athlete, founder of RPM Performance, and one of the most credible voices in the country's high-performance space.
RPM Performance isn't just a gym. It's South Africa's most premium HYROX-focused training environment, built around structured programming, expert coaching, and a community that takes results seriously. Ashley's philosophy, never settle, always evolve, is exactly the kind of thinking Naddict was built for.
His decision to bring Naddict into the South African market and become a brand ambassador isn't a celebrity endorsement deal. It's a working practitioner putting his name behind something he actually uses and believes in. That distinction matters.
Who SmartStrip+ Is Built For
If you train hard and want your recovery to match your output, SmartStrip+ gives your cells the support they need between sessions, not just your muscles.
If you run a demanding schedule and need sustained mental clarity without leaning on stimulants, NAD+ works at the system level, not the surface level.
If you're interested in longevity, biohacking, and performing well for decades rather than just right now, maintaining NAD+ levels is one of the most well-researched interventions available.
And if you've been curious about NAD+ but found IV drips inconvenient or injections intimidating, SmartStrip+ is the entry point that makes daily supplementation actually practical.
Where to Get It
Naddict is available exclusively through RPM Performance. Not through pharmacies. Not through online marketplaces. Not through third-party resellers.
The first batch is limited. Once it's gone, restocking takes time.
You can order directly at rpm-performance.co.za/naddict
Addicted to Better.
