From 15 to 17 August, Naddict brought its fast dissolving oral strip technology to Boston for the NACDS Total Store Expo, welcoming retailers, distributors and industry professionals at Booth #2150.
For Naddict, the event was more than an opportunity to showcase products. It was a chance to meet retail decision makers face to face, demonstrate the SpeedRelease™ technology and explore new opportunities for the brand across the US wellness and supplement market.
A Closer Look at Naddict
Naddict is a London based NAD+ specialist focused on delivering wellness and longevity products through convenient oral strip technology.
At the centre of the range is SpeedRelease™, a fast dissolving strip technology designed to deliver NAD+ without the need for needles or traditional capsules. The technology also powers products across the wider Addicted to Better range, covering areas such as collagen, glutathione, sleep, weight management and testosterone support.
The NACDS Total Store Expo provided the perfect setting to introduce this wider product portfolio directly to retailers and distributors.
Day One: Meeting Retailers Face to Face
The first day started with a meet and greet hosted by Naddict co founders Alex Re and Sid Khanna.
Rather than relying on a conventional sales presentation, the founders spent time speaking directly with visitors at the booth. Conversations focused on the practical details that matter to retail buyers, including distribution opportunities, shelf life, minimum order quantities, wholesale pricing and stocking arrangements.
These discussions gave retailers an opportunity to understand the brand from the people behind it and allowed the Naddict team to hear directly from potential retail partners.
Three Days of Product Discovery
One of the main attractions at Booth #2150 was the opportunity for visitors to experience the Naddict range first hand.
NAD+ SmartStrip™
The NAD+ SmartStrip™ attracted particular attention as Naddict's flagship product.
Designed around the SpeedRelease™ format, the strip dissolves within seconds and is marketed as absorbing up to four times faster than a standard capsule.
For retailers exploring the growing NAD+, longevity and biohacking categories, the product offered a straightforward way to experience the format that sets Naddict apart.
Collagen Tissue Reboot
The Collagen Tissue Reboot strip was presented for consumers interested in skin and joint health.
Its positioning also demonstrated how the SpeedRelease™ format can extend beyond NAD+ into other areas of the growing wellness market.
Glutathione Radiance Reset
The Glutathione Radiance Reset strip was another product featured at the event, positioned for antioxidant and detox categories.
The product helped showcase the breadth of the Addicted to Better portfolio and the range of wellness needs that can be addressed through oral strip technology.
Sleep, Weight Management and Testosterone Support
The range also included Sleep Deep Drift, Weight Management Metabolic Edge and Testo Booster Peak Mode.
Together, the products gave visitors a broader view of the Naddict and Addicted to Better portfolio, extending the conversation beyond a single category and into several high interest areas within the wellness market.
What Came Out of the Expo?
Three days of conversations resulted in several promising opportunities for Naddict.
The company reported discussions with retailers around:
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Distribution partnerships, including territory and stocking arrangements
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Wholesale pricing, with several retailers taking pricing information back for internal review
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Future products, including early previews of upcoming additions to the range
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Retail opportunities, with direct conversations between buyers and Naddict's founders
While many of these conversations will continue after the event, the expo created a strong foundation for future retail discussions.
Why NACDS Total Store Expo Was Important for Naddict
For an emerging wellness brand, getting products in front of retail decision makers can be as important as the products themselves.
NACDS Total Store Expo brought together retailers, distributors and brands from across the industry, creating an environment where Naddict could explain its technology, demonstrate its products and have direct conversations with potential partners.
That face to face interaction matters.
Instead of simply reading about SpeedRelease™, visitors could see the products, experience the format and speak directly with the founders about the brand's retail proposition.
From Boston to What Comes Next
The NACDS Total Store Expo marked another step in Naddict's broader growth journey.
Three days in Boston resulted in new conversations, product demonstrations and potential distribution opportunities. More importantly, it gave the Naddict team the chance to understand what retailers are looking for and where the brand's range could fit within an evolving wellness market.
As conversations continue following the event, Naddict is looking ahead to new retail relationships, future product launches and continued expansion of the Addicted to Better range.
Boston was three days. The conversations continue.
